Marketing Professional
Isabelle Molison
I build meaningful connections between organizations and the people they want to reach. Across two internships and a current digital marketing role, I’ve turned content, community, and data into campaigns that actually move the needle — and I bring both strategy and soul to every project.
Social Media & Content Marketing
Promo for Socials-BufMet
Created and presented promotional and winner announcement videos for BufMet FCU’s Red White & You Loan campaign to increase member awareness, drive engagement, and celebrate participant involvement. The videos helped highlight the benefits of the loan offer, encourage applications, and build excitement around the campaign while strengthening connections with current and potential members through engaging local digital content.
Clipchamp
Summer News Flyer-BufMet
Designed and produced BufMet FCU’s Summer News Flyer to promote financial products, seasonal offers, rates, and member resources. Created engaging content and layouts to increase awareness of credit union services and encourage member engagement.
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DS
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HubSpot, Canva
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Marketing Research & Analytics
Canvas of Medical-BufMet
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Community Engagement & Events
Junteenth Blog-BufMet FCU
I wrote this blog to highlight the importance of supporting meaningful community events like Buffalo’s Juneteenth Parade. Participating in celebrations like this allows BufMet to honor important history, connect with the community, and show our support for the people we serve. As a marketer, I believe these events help build genuine relationships and strengthen our connection to the communities we belong to.
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Pride & Culture Blog-BufMet FCU
I wrote this blog to showcase the importance of being present in our community. Community events like La Cultura Pride, gives BufMet the opportunity to connect with people, support local organizations, and demonstrate our commitment to inclusion. These experiences help build trust and strengthen the relationships that make our communities thrive.
Result: your metric here
Branding & Creative Projects
Summer of Savings-BufMet
I designed and produced a series of Summer of Savings TV displays to increase brand visibility within BufMet’s branch and promoted seasonal financial products. The campaign used vibrant visuals and concise messaging to engage members, strengthen brand awareness, and encourage participation in summer saving opportunities.
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Isabelle Molison | Marketer 